First prove it works. Then scale.
Two services, one logic. Service 1 validates whether cold calling works for your ICP. Service 2 scales that proven motion — paid only per qualified meeting.
Scaling without proven PMF is wasted money.
A fair price per meeting can only be set when we know how many calls, which script and which leads produce a meeting in your market. Service 1 gives us those numbers. Only then does Service 2 make sense — for you and for us.
Service 1 — Market validation
Three packages with increasing breadth. We test hypotheses, measure conversion, and deliver a report with the real cost-per-meeting for your market.
Service 2 — Scale per meeting
Fixed price per qualified meeting. No retainer, no commission on deals. Only available after a successful Service 1.
Three ways to prove your market.
Each package scales on breadth: how many ICPs in parallel, how many markets side-by-side, how deeply we test the script. Pick on ambition, not on volume.
Ignite
One ICP, one market, one proof point
You suspect cold calling works for your audience, but want certainty before committing real time or budget.
- ✓1 ICP hypothesis, 1 market/segment
- ✓Intake + ICP brief + script v1
- ✓Short validation sprint (typically 4–6 weeks)
- ✓Weekly reporting + call recordings
- ✓End-report with go/no-go recommendation
Accelerate
Two ICPs, two markets, A/B-driven validation
You want to test multiple hypotheses in parallel. Build pipeline while learning what actually works — ready to scale through.
- ✓2 ICP hypotheses, 2 markets/segments
- ✓A/B testing on scripts and opening hooks
- ✓Mid call volume + positioning iteration
- ✓Weekly coaching + script rework
- ✓Interim PMF report at weeks 4 and 8
Apex
Full PMF research with playbook and scale-ready handover
You're opening a new segment or geography, or building an outbound engine. You want the PMF work done right in one pass — and to scale on it via Service 2.
- ✓3+ ICP hypotheses, multi-market
- ✓Full PMF report + sales playbook
- ✓High call volume + dedicated account team
- ✓Fractional VP of Sales as sparring
- ✓Direct handover to Service 2 (per-appointment pricing)
Pay per qualified meeting. No retainer. No commission.
Once Service 1 proves your ICP responds, you don't go back to per-call invoicing. You only pay for qualified meetings that actually land on your calendar. We carry the volume risk on calls and leads. You carry the conversion risk from meeting to deal.
Fixed price per meeting
One amount per qualified meeting, agreed up-front based on your Service 1 data. No hourly rate, no commission percentage.
Qualification is clear
Meeting held, right stakeholder, pain confirmed, budget signal. No 'meeting' that wasn't actually a meeting in hindsight.
No-show = no invoice
Show-up policy locked in up-front. If the prospect doesn't show, you don't pay. We've got skin in the game to make sure they turn up.
Five capabilities in our machine.
Not standalone à-la-carte services. These are the components we deploy inside Service 1 and Service 2 — here you can read how each part works and why we keep it in-house.
Lead Generation
We build a weekly stream of ICP-matched decision-makers with verified email, mobile and trigger signals. You get leads ready to be called or emailed — not a LinkedIn scrape and not expired 2023 data.
Explore capability →02Appointment Setting
Our SDRs take your leads and turn them into qualified meetings with decision-makers. Fixed retainer plus per-meeting performance fee — you pay for output, not effort.
Explore capability →03Cold Calling
Specialist callers who do nothing but get Flemish decision-makers on the line all day. Own scripts, A/B tested, billed per call — from €10 at Starter to €4 at Enterprise.
Explore capability →04Sales Closing
When the meeting is booked, you want someone who locks it in. Our closers are Flemish senior AEs with 10+ years of B2B experience, rented per engagement, paid on retainer plus commission on collected revenue.
Explore capability →05Sales Coaching & Training
For founders and teams who want to learn, not outsource. 1:1 coaching, team workshops, cold-calling bootcamps and fractional VP Sales — deployed where your sales muscle is weakest. KMO-portefeuille eligible.
Explore capability →Frequently asked questions
- Why do I have to do Service 1 first?
- Because a per-meeting price can only be set fairly once we know how many calls, which script and which leads are needed for your ICP. Without that data, any per-meeting rate is a guess. Service 1 gives us the numbers in 4–12 weeks depending on the package.
- How much does a qualified meeting cost?
- It depends on your ICP, deal size and script performance — data only available after Service 1. Rates other agencies quote up-front are averages from their portfolio, not from your business.
- What if Service 1 is negative?
- We report it honestly, with data. Sometimes it's the ICP, sometimes the positioning, sometimes market timing. Better to know in month 2 than in year 2. We either stop cleanly or re-frame with a new hypothesis.
- Can I run multiple Ignite or Accelerate tracks?
- Yes — some clients run a second Accelerate for a new audience or geography. Each PMF project stands on its own. We write a scope brief per project so we don't repeat ourselves.
- Why no commission on closed deals?
- Commission feels aligned but introduces conflict: we want fast short deals, you want high-quality long customers. Per-meeting is cleaner: we deliver the entry, you close. Each focuses on what they do well.
- How do you qualify a meeting?
- We agree four criteria up-front: stakeholder, pain, timing and show-up. Standard is BANT-light, but you can sharpen — e.g. minimum company size or specific function. No meeting counts as 'qualified' unless all four are met.
Validate first. Then scale.
30-minute intake call. We explain which package fits, what data you'll get, and how the handover to Service 2 looks. No sales pitch.