Playbooks, numbers and tactics from the field.
What works in Flemish B2B sales, what doesn't, and why. Written by people who call, book and close every day.
How cold calling actually works in Flanders in 2026
Everyone says cold calling is dead. The numbers from East and West Flanders tell a different story — if you do it right.
Read post →The 7 mistakes Flemish B2B companies make with their lead list
A bad lead list is the most expensive mistake in outbound. We see the same seven patterns with every new client — and they're all fixable in an afternoon.
8 April 2026Outsource sales or hire in-house: the math for Flemish SMEs
€55k per year, 6 months ramp-up, RSZ social charges, departure risk. The full math showing why hiring is almost always more expensive than outsourcing — and when it's still the right call.
5 April 2026Why SMEs in Kortrijk need different sales tactics than in Ghent
Same language, same province — completely different buyer psychology. What we learned by making hundreds of calls in both cities.
2 April 2026The 30-day sales playbook that gets your internal rep up to speed
A week-by-week blueprint to coach your internal commercial rep from uncertain to self-sufficient in one month. Concrete exercises, no theory.
30 March 2026