Salesflow — Sales & Growth partner
Module 02 · Appointment Setting

Wake up to meetings on your calendar.

Our SDRs take your leads and turn them into qualified meetings with decision-makers. Fixed retainer plus per-meeting performance fee — you pay for output, not effort.

You're still the main rainmaker and you can't scale past yourself. Your account manager is really a project manager in disguise, and nobody wants to cold call. Meanwhile pipeline coverage drops below 3x and the forecast stays a finger-in-the-air guess.

Wat zit er in?

01

Dedicated SDR

Dutch-speaking, minimum 3 years Flemish B2B experience, exclusive to your account per time block. No ticket queue, no accent from Bangalore.

02

Multi-channel sequences

Cold call, email, LinkedIn, follow-up — synchronized, not 3 loose channels fighting each other.

03

Qualified meeting = MQM definition

Decision-maker in ICP, confirmed slot, acknowledged pain. Only then do we bill the per-meeting fee.

04

No-show SLA

70–80% show-up rate guaranteed per tier. No-show not rebooked within 14 days? Replaced free.

05

Weekly reporting

Calls made, connects, meetings booked, reason for no-go. You see exactly where the funnel leaks.

06

CRM sync and call recordings

Everything in HubSpot, Pipedrive or Teamleader. Recordings available for coaching or QA.

Most 'SDR-as-a-service' agencies are call centers in disguise — 1 junior across 3 accounts, generic script, billed by 'activity.' We place one specialist per function, measured on meetings-on-calendar, not dials. Plus: swap an SDR any time, no HR drama.

Hoe we samenwerken

Elke samenwerking start met marktvalidatie — drie benchmark-trajecten om te bewijzen dat cold calling werkt voor jouw ICP. Daarna stappen we over op een commissie-model dat onze belangen aan de jouwe koppelt.

Prijs staat niet op de site — we bespreken budget en traject in een 30-minuten gesprek, nadat we weten of we passen.

Bekijk de aanpak →

From 8 to 31 meetings per month in 9 weeks

A Ghent B2B SaaS with 18 FTE had one in-house SDR booking 8 meetings a month — not enough for a Series A. We placed a senior SDR on a new segment (accountancy firms in Flanders and southern Netherlands), own script, own sequences. Within 9 weeks: 31 MQMs, show-up at 82%.

Our own SDR stayed and is now 20% better because she listens in on your calls. That was the bonus.
Commercial Director, B2B SaaS · Ghent

FAQ

We already have an account manager — why you?
Your AM is a closer, not a prospector. Those two functions need different people. We fill the top of funnel, your AM does what he's good at: closing deals. That's the entire logic of the specialist model.
How do we know you understand our market?
Onboarding runs 5–10 working days: product immersion, ICP mapping, objection library, call shadowing. After that we sound like your team — functionally we are. If it doesn't click in week 2, we swap the SDR, no severance needed.
What if the SDR underperforms?
Two safety nets: show-up SLA (meeting replaced on no-show) and swap option within 2 weeks. You're never stuck with an SDR who isn't it for 6 months.
Performance pricing — won't you just chase easy deals?
That's why it's project + performance, not pure commission. The retainer guarantees effort and reporting; the per-meeting fee aligns on output. Pure commission attracts mercenaries — we don't.
Is this more expensive than hiring?
Run the numbers. Junior SDR in Belgium: €38–45K gross + social charges × 1.35 + recruiting + 4–6 months ramp + laptop/tools + flight risk. That's €70K+ year one for one generalist. Our Core is €3,200/month active from week 3.
Can I scale up or down per quarter?
Yes. Upgrade any month, downgrade with 30 days notice. No 12-month contracts, no 'enterprise license.'
Do your SDRs also work for competitors?
No. Guaranteed no direct competitor on the same SDR. It's in the contract.

Ready to see meetings on your calendar?

Book a discovery call. We'll calculate the meeting cost that fits your ACV and show how many meetings you need to hit target. No slide deck, actual math.

Plan kennismaking